We are pleased to be working on this exciting project in Swansea:

FRF Volvo Swansea has become the Swedish premium car brand’s latest franchisee to invest in its Volvo Retail Experience (VRE) corporate identity, breaking ground on a new £1.75 million dealership redevelopment.

The Swansea-based retail group’s franchise will introduce all the latest defining features, including Volvo’s signature large lounge area, glass walls which allow customers to see workshops activity and free Wi-Fi, with the work on its site on Valley Way, Llansamlet.

A larger showroom, including a greater display of Approved Used Volvo Selekt models on the forecourt and increased customer parking, will also be created by the scheme.

Dominic Hall, sales manager at FRF Volvo Swansea, said:

We are delighted work has begun on the new site in Swansea, not least because this impressive development reflects our commitment to improving customer experiences and efficiency.